Only a single firm exists. Usually firms and not consumers determine the price, owing to the lack of coordination possible between the large number of consumers.
Technical barriers. (hydroelectric power)
Legal barriers. (defense productions)
Proportional percentage of the price that is above the marginal cost.
At equilibrium .
And,
The above quantity is called markup. Markup is inversely proportional to price elasticity.
Marginal cost is always positive, but profit is maximised at MC=MR. Thus, the monopolist sets price where marginal revenue is positive, and thus price is elastic.
Example
Let demand curve be and cost be
Total revenue is TR is,
The marginal revenue MR is,
Total cost is
For maximising profit, . Solving, we get . Plug it back in the price-quantity equation to get .
Example
Let a monopolist have constant marginal cost, . The cost is then .
Let inverse demand function (price as a function of quantity) be
Then
When
If cost is increased, what percentage of the cost will be passed on to the consumer? This is given by,
Thus, half the cost will be passed on to the consumer.